Chinese Steam Accounts Grew by 26% This Month
PlayerUnknown’s Battlegrounds is a worldwide smash hit, but how do you put its appeal into perspective? This PCGamesN article helps illustrate via the explosive growth of Steam’s playerbase over the past year… Their report is based on the Steam Hardware Survey, which gives us a glimpse into trends on the platform. It seems that Simplified Chinese is the language setting in use for some 57% of all accounts, And we all know what game is accounting for the bulk of that increase! Of course, the numbers don’t translate perfectly to users… Some people have multiple accounts for legitimate reasons, and of course cheating or farming accounts must be inflating the total. Still, this is a staggering leap for the platform, and it perfectly showcases the global love for the Battle Royale!
PUBG might be facing trouble in China though: there are signals that the government isn’t too fond of the game or genre. We’ll have to wait and see what the future holds for Erangel!